Privacy policy

This privacy policy explains how our website collects, uses, and discloses your personal data when you
visit or interact with our site. We are committed to protecting your privacy in compliance with applicable data protection laws.

1. Data We Collect
We collect information directly from you and automatically through your device interaction:
• Newsletter Signup: If you choose to subscribe to our newsletter, we collect your email address and
any associated profile details you provide to deliver updates.
• Automated Device Data: When you visit, our servers and third-party trackers collect your IP address,
browser type, operating system, and general navigation behaviors.

2. Third-Party Integrations & Cookies
We utilize third-party integrations to enhance our website functionality and deliver relevant advertising.
These tools deploy tracking cookies and pixels:
• Meta Pixel & Advertising: We run occasional Meta Ads. The Meta Pixel on our website tracks user
conversions and behavior to build lookalike audiences and deliver optimized targeted advertising on
Facebook and Instagram.
• Embedded Instagram Feed: Our site displays an embedded Instagram feed. This third-party widget
may collect your IP address, web browser user agent, store and retrieve cookies, or embed additional
tracking to monitor your interaction with the feed.
• Consent Management (Consentik): We use Consentik to manage your cookie preferences. No
marketing cookies (including Meta or Instagram trackers) will be dropped unless you explicitly grant
consent through our cookie banner.

3. How We Use Your Data
Your information is processed for the following purposes:

• Providing and maintaining our website experience.
• Sending newsletter updates and promotional communications (only with explicit subscription).
• Measuring ad campaign performance and building optimized ad audiences via Meta.

4. Data Sharing & Retention
We do not sell your personal data. Your data is shared with essential technical processors necessary to
run our services (e.g., our website host, newsletter email provider, and Meta Platforms, Inc. for ad
delivery). We retain data only as long as necessary to fulfill these defined purposes.

5. Your Rights and Choices
Depending on your location, you have the right to access, correct, or request deletion of your personal
data. You can update or withdraw your cookie tracking preferences at any time via our Consentik cookie
banner, or click 'unsubscribe' at the bottom of any newsletter email.

6. Contact Us
For questions regarding this policy, please reach out to us at: casualbutpro@lyylia.com